Snapdragon vs Momofuku · Bay Area shelf head-to-head
Snapdragon and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Snapdragon
Momofuku
39
brand power
58
16
products
40
3
categories
6
3
subcategories
8
10
grocers
14
$2.07
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapdragon▭ Momofuku
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapdragon
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapdragon · 2
only Momofuku · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapdragon · Momofuku
