So Delicious vs Alden’s Organic · Bay Area shelf head-to-head
So Delicious and Alden’s Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupSo Delicious sits further up the premium end
So Delicious
Alden’s Organic
67
brand power
51
54
products
39
7
categories
4
9
subcategories
6
20
grocers
15
46.0¢
price per fl oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Delicious▭ Alden’s Organic
Distribution · 30% of score83·63
carried in 20 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Delicious
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Delicious · Alden’s Organic
