So Delicious vs Ben & Jerry's · Bay Area shelf head-to-head
So Delicious and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersBen & Jerry's fields the deeper lineupSo Delicious sits further up the premium end
So Delicious
Ben & Jerry's
67
brand power
50
54
products
89
7
categories
4
9
subcategories
4
20
grocers
12
46.0¢
price per fl oz
55.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Delicious▭ Ben & Jerry's
Distribution · 30% of score83·50
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 2 SKUs
only So Delicious
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only So Delicious · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Delicious · Ben & Jerry's
