So Delicious vs Van Leeuwen · Bay Area shelf head-to-head
So Delicious and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupVan Leeuwen sits further up the premium end
So Delicious
Van Leeuwen
67
brand power
49
54
products
36
7
categories
4
9
subcategories
4
20
grocers
11
46.0¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Delicious▭ Van Leeuwen
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 2 SKUs
only So Delicious
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only So Delicious · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Delicious · Van Leeuwen
