So Good vs Chosen Foods · Bay Area shelf head-to-head
So Good and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
So Good
Chosen Foods
14
brand power
55
3
products
31
2
categories
4
2
subcategories
11
7
grocers
19
$8.36
avg price
$13.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Good▭ Chosen Foods
Distribution · 30% of score29·79
S
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Good
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only So Good · 0
no exclusive doors — everywhere So Good is, Chosen Foods is too.
only Chosen Foods · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Good · Chosen Foods