Solely: Fruit Jerky vs Solely · Bay Area shelf head-to-head
Solely: Fruit Jerky and Solely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely: Fruit Jerky carries more Brand PowerSolely: Fruit Jerky is in more Bay Area grocersSolely fields the deeper lineupSolely: Fruit Jerky sits further up the premium end
Solely: Fruit Jerky
Solely
45
brand power
40
11
products
16
4
categories
5
4
subcategories
6
13
grocers
11
$2.89
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Fruit Jerky▭ Solely
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits1 vs 7 SKUs
<1% of shelf
only Solely: Fruit Jerky
only Solely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely: Fruit Jerky · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Fruit Jerky · Solely
