Solely vs Yumearth · Bay Area shelf head-to-head
Solely and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth is in more Bay Area grocersYumearth fields the deeper lineupSolely sits further up the premium end
Solely
Yumearth
40
brand power
40
16
products
21
5
categories
2
6
subcategories
6
11
grocers
13
$1.91
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely▭ Yumearth
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy1 vs 15 SKUs
<1% of shelf
only Solely
only Yumearth
no top category Solely doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely · 3
only Yumearth · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely · Yumearth
