Something & Nothing vs Zevia · Bay Area shelf head-to-head
Something & Nothing and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineupSomething & Nothing sits further up the premium end
Something & Nothing
Zevia
29
brand power
48
10
products
51
2
categories
4
3
subcategories
9
7
grocers
10
30.4¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Something & Nothing▭ Zevia
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Something & Nothing
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Something & Nothing · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Something & Nothing · Zevia
