Somos vs Yumbini · Bay Area shelf head-to-head
Somos and Yumbini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineupYumbini sits further up the premium end
Somos
Yumbini
47
brand power
21
23
products
5
7
categories
2
12
subcategories
2
11
grocers
4
44.8¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Somos▭ Yumbini
Distribution · 30% of score46·17
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
<1% of shelf
only Somos
only Yumbini
no top category Somos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Somos · Yumbini