Soy Vay vs Kikkoman · Bay Area shelf head-to-head
Soy Vay and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Soy Vay
Kikkoman
29
brand power
64
4
products
66
1
categories
9
1
subcategories
16
15
grocers
18
34.5¢
price per oz
51.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soy Vay▭ Kikkoman
Distribution · 30% of score63·75
S
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soy Vay
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soy Vay · Kikkoman
