Spindrift vs Lacroix · Bay Area shelf head-to-head
Spindrift and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift is in more Bay Area grocersLacroix fields the deeper lineupSpindrift sits further up the premium end
Spindrift
Lacroix
65
brand power
63
75
products
78
5
categories
1
21
grocers
18
13.6¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Lacroix
Distribution · 30% of score88·75
carried in 21 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Lacroix
