Spindrift vs San Pellegrino · Bay Area shelf head-to-head
Spindrift and San Pellegrino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Spindrift
San Pellegrino
65
brand power
64
75
products
54
5
categories
5
7
subcategories
6
21
grocers
20
13.6¢
price per fl oz
18.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ San Pellegrino
Distribution · 30% of score88·83
carried in 21 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spindrift
only San Pellegrino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · San Pellegrino
