Spindrift vs Tatsu Tea · Bay Area shelf head-to-head
Spindrift and Tatsu Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Spindrift
Tatsu Tea
65
brand power
10
75
products
3
5
categories
1
7
subcategories
1
21
grocers
1
$7.83
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Tatsu Tea
Distribution · 30% of score88·4
T
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spindrift
only Tatsu Tea
no top category Spindrift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Tatsu Tea
