Spindrift vs Topo Chico · Bay Area shelf head-to-head
Spindrift and Topo Chico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupTopo Chico sits further up the premium end
Spindrift
Topo Chico
65
brand power
27
75
products
10
5
categories
2
21
grocers
8
13.6¢
price per fl oz
78.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Topo Chico
Distribution · 30% of score88·33
T
carried in 21 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Topo Chico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spindrift · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Topo Chico
