Spindrift vs Vital Proteins · Bay Area shelf head-to-head
Spindrift and Vital Proteins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupVital Proteins sits further up the premium end
Spindrift
Vital Proteins
65
brand power
22
75
products
4
5
categories
2
21
grocers
2
13.6¢
price per fl oz
24.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spindrift▭ Vital Proteins
Distribution · 30% of score88·8
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Proteins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spindrift · Vital Proteins
