St Pierre vs Artesano · Bay Area shelf head-to-head
St Pierre and Artesano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Pierre is in more Bay Area grocersSt Pierre sits further up the premium end
St Pierre
Artesano
44
brand power
40
15
products
14
5
categories
2
9
subcategories
8
12
grocers
11
$1.44
price per item
86.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Pierre▭ Artesano
Distribution · 30% of score50·46
A
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St Pierre
only Artesano
no top category St Pierre doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Pierre · Artesano
