Stella vs Belgioioso · Bay Area shelf head-to-head
Stella and Belgioioso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineup
Stella
Belgioioso
19
brand power
54
8
products
59
1
categories
2
5
subcategories
13
5
grocers
18
$12.67
avg price
$7.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella▭ Belgioioso
Distribution · 30% of score21·75
S
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella
no top category Belgioioso doesn’t also play in.
only Belgioioso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stella · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella · Belgioioso
