Stellar vs Bulk Foods · Bay Area shelf head-to-head
Stellar and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerStellar is in more Bay Area grocersBulk Foods fields the deeper lineupStellar sits further up the premium end
Stellar
Bulk Foods
23
brand power
48
3
products
44
2
categories
14
4
grocers
2
$5.65
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stellar▭ Bulk Foods
Distribution · 30% of score17·8
S
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stellar
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stellar · 4
only Bulk Foods · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stellar · Bulk Foods