Stonyfield Organic vs Chobani · Bay Area shelf head-to-head
Stonyfield Organic and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupStonyfield Organic sits further up the premium end
Stonyfield Organic
Chobani
53
brand power
65
37
products
128
3
categories
5
7
subcategories
7
16
grocers
18
63.0¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonyfield Organic▭ Chobani
Distribution · 30% of score67·75
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonyfield Organic
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonyfield Organic · Chobani
