Stonyfield Organic vs Too Good & Co. · Bay Area shelf head-to-head
Stonyfield Organic and Too Good & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonyfield Organic carries more Brand PowerStonyfield Organic is in more Bay Area grocersStonyfield Organic fields the deeper lineupStonyfield Organic sits further up the premium end
Stonyfield Organic
Too Good & Co.
53
brand power
23
37
products
7
3
categories
3
7
subcategories
4
16
grocers
2
63.0¢
price per oz
30.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonyfield Organic▭ Too Good & Co.
Distribution · 30% of score67·8
T
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonyfield Organic
only Too Good & Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonyfield Organic · Too Good & Co.
