Stouffer's vs Marie Callender's · Bay Area shelf head-to-head
Stouffer's and Marie Callender's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's is in more Bay Area grocersStouffer's fields the deeper lineup
Stouffer's
Marie Callender's
52
brand power
56
68
products
55
5
categories
8
8
subcategories
10
10
grocers
13
53.9¢
price per oz
48.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stouffer's▭ Marie Callender's
Distribution · 30% of score42·54
S
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stouffer's
only Marie Callender's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stouffer's · 0
no exclusive doors — everywhere Stouffer's is, Marie Callender's is too.
only Marie Callender's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stouffer's · Marie Callender's
