Straus Family Creamery vs Van Leeuwen · Bay Area shelf head-to-head
Straus Family Creamery and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupVan Leeuwen sits further up the premium end
Straus Family Creamery
Van Leeuwen
65
brand power
49
44
products
36
9
categories
4
11
subcategories
4
20
grocers
11
39.0¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Straus Family Creamery▭ Van Leeuwen
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 2 SKUs
2% of shelf
only Straus Family Creamery
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Straus Family Creamery · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Straus Family Creamery · Van Leeuwen
