Sugar Plum vs Sugar Plum Vegan · Bay Area shelf head-to-head
Sugar Plum and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugar Plum
no top category Sugar Plum Vegan doesn’t also play in.
only Sugar Plum Vegan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Sugar Plum is, Sugar Plum Vegan is too.
no exclusive doors — everywhere Sugar Plum Vegan is, Sugar Plum is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum · Sugar Plum Vegan
