Sukhi's Indian vs Indian Bento · Bay Area shelf head-to-head
Sukhi's Indian and Indian Bento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukhi's Indian carries more Brand PowerSukhi's Indian is in more Bay Area grocersSukhi's Indian fields the deeper lineupSukhi's Indian sits further up the premium end
Sukhi's Indian
Indian Bento
49
brand power
29
33
products
14
5
categories
4
8
subcategories
5
17
grocers
1
$1.12
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sukhi's Indian▭ Indian Bento
Distribution · 30% of score71·4
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 1 SKUs
only Sukhi's Indian
only Indian Bento
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sukhi's Indian · Indian Bento
