Sun Tropics vs Lakewood Organic · Bay Area shelf head-to-head
Sun Tropics and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Sun Tropics
Lakewood Organic
45
brand power
55
15
products
51
6
categories
3
9
subcategories
17
13
grocers
19
9.5¢
price per fl oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Tropics▭ Lakewood Organic
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 4 SKUs
<1% of shelf
only Sun Tropics
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Tropics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Tropics · Lakewood Organic
