Sweet Baby Ray's vs Kinder's · Bay Area shelf head-to-head
Sweet Baby Ray's and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupKinder's sits further up the premium end
Sweet Baby Ray's
Kinder's
34
brand power
60
12
products
96
2
categories
6
3
subcategories
15
11
grocers
14
24.0¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Baby Ray's▭ Kinder's
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 12 SKUs
only Sweet Baby Ray's
no top category Kinder's doesn’t also play in.
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Baby Ray's · 2
only Kinder's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Baby Ray's · Kinder's
