Swerve vs Lakanto · Bay Area shelf head-to-head
Swerve and Lakanto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineupLakanto sits further up the premium end
Swerve
Lakanto
13
brand power
49
3
products
17
1
categories
7
4
grocers
14
78.1¢
price per oz
$1.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swerve▭ Lakanto
Distribution · 30% of score17·58
S
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swerve
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swerve · 0
no exclusive doors — everywhere Swerve is, Lakanto is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swerve · Lakanto
