Table Foods vs Indianlife · Bay Area shelf head-to-head
Table Foods and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupTable Foods sits further up the premium end
Table Foods
Indianlife
10
brand power
54
2
products
21
1
categories
9
1
subcategories
11
5
grocers
13
$1.76
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Table Foods▭ Indianlife
Distribution · 30% of score21·54
T
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Table Foods
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Table Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Table Foods · Indianlife