Tajín vs Kinder's · Bay Area shelf head-to-head
Tajín and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's fields the deeper lineupKinder's sits further up the premium end
Tajín
Kinder's
41
brand power
60
9
products
96
3
categories
6
3
subcategories
15
14
grocers
14
84.2¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tajín▭ Kinder's
Distribution · 30% of score58·58
T
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tajín
no top category Kinder's doesn’t also play in.
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tajín · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tajín · Kinder's
