Taste Flavor Co vs Frank's Redhot® · Bay Area shelf head-to-head
Taste Flavor Co and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineup
Taste Flavor Co
Frank's Redhot®
18
brand power
45
5
products
20
3
categories
2
5
subcategories
5
1
grocers
15
$6.99
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taste Flavor Co▭ Frank's Redhot®
Distribution · 30% of score4·63
T
F
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 3 SKUs
T
<1% of shelf
only Taste Flavor Co
only Frank's Redhot®
no top category Taste Flavor Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taste Flavor Co · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taste Flavor Co · Frank's Redhot®
