Taste Nirvana vs Vita Coco · Bay Area shelf head-to-head
Taste Nirvana and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineupTaste Nirvana sits further up the premium end
Taste Nirvana
Vita Coco
31
brand power
54
14
products
20
3
categories
3
4
subcategories
3
9
grocers
16
41.3¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taste Nirvana▭ Vita Coco
Distribution · 30% of score38·67
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Taste Nirvana · 1
only Vita Coco · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taste Nirvana · Vita Coco
