Tastiez vs Bertolli · Bay Area shelf head-to-head
Tastiez and Bertolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerBertolli is in more Bay Area grocersBertolli fields the deeper lineup
Tastiez
Bertolli
16
brand power
46
3
products
34
2
categories
7
2
subcategories
10
1
grocers
8
$5.99
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tastiez▭ Bertolli
Distribution · 30% of score4·33
T
B
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tastiez
only Bertolli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tastiez · 0
no exclusive doors — everywhere Tastiez is, Bertolli is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tastiez · Bertolli
