Tastykake vs Madegood · Bay Area shelf head-to-head
Tastykake and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Tastykake
Madegood
37
brand power
58
14
products
24
5
categories
6
1
grocers
18
$3.33
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tastykake▭ Madegood
Distribution · 30% of score4·75
T
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tastykake
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tastykake · 0
no exclusive doors — everywhere Tastykake is, Madegood is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tastykake · Madegood
