Tattooed Chef vs Lean Cuisine · Bay Area shelf head-to-head
Tattooed Chef and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineupTattooed Chef sits further up the premium end
Tattooed Chef
Lean Cuisine
39
brand power
45
14
products
39
4
categories
4
7
subcategories
7
6
grocers
8
73.4¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tattooed Chef▭ Lean Cuisine
Distribution · 30% of score25·33
T
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tattooed Chef
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tattooed Chef · 3
only Lean Cuisine · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tattooed Chef · Lean Cuisine
