Tgi Fridays vs Farm Rich · Bay Area shelf head-to-head
Tgi Fridays and Farm Rich, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tgi Fridays carries more Brand PowerTgi Fridays fields the deeper lineup
Tgi Fridays
Farm Rich
39
brand power
31
13
products
8
5
categories
5
6
subcategories
6
5
grocers
5
$10.06
avg price
$12.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tgi Fridays▭ Farm Rich
Distribution · 30% of score21·21
T
F
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tgi Fridays
only Farm Rich
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tgi Fridays · 2
only Farm Rich · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tgi Fridays · Farm Rich
