Thai Coco vs Cha's Organics · Bay Area shelf head-to-head
Thai Coco and Cha's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Coco
Cha's Organics
22
brand power
19
5
products
7
2
categories
5
3
grocers
3
$1.97
price per oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thai Coco▭ Cha's Organics
Distribution · 30% of score13·13
T
C
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thai Coco
no top category Cha's Organics doesn’t also play in.
only Cha's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thai Coco · 1
only Cha's Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thai Coco · Cha's Organics
