THE BETTER FISH vs Safe Catch · Bay Area shelf head-to-head
THE BETTER FISH and Safe Catch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch carries more Brand PowerSafe Catch is in more Bay Area grocersSafe Catch fields the deeper lineup
THE BETTER FISH
Safe Catch
17
brand power
50
3
products
23
2
categories
3
3
grocers
18
$12.06
avg price
$6.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ THE BETTER FISH▭ Safe Catch
Distribution · 30% of score13·75
T
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only THE BETTER FISH
only Safe Catch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only THE BETTER FISH · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: THE BETTER FISH · Safe Catch