The Grandpa Soap Company vs Nutribiotic · Bay Area shelf head-to-head
The Grandpa Soap Company and Nutribiotic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutribiotic carries more Brand PowerThe Grandpa Soap Company is in more Bay Area grocersNutribiotic fields the deeper lineupThe Grandpa Soap Company sits further up the premium end
The Grandpa Soap Company
Nutribiotic
21
brand power
40
6
products
15
2
categories
5
4
subcategories
7
3
grocers
2
$1.16
price per fl oz
$3.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Grandpa Soap Company▭ Nutribiotic
Distribution · 30% of score13·8
T
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care2 vs 1 SKUs
T
1% of shelf
only The Grandpa Soap Company
no top category Nutribiotic doesn’t also play in.
only Nutribiotic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Grandpa Soap Company · 2
only Nutribiotic · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Grandpa Soap Company · Nutribiotic