The Honest Kitchen vs Ziwi Peak · Bay Area shelf head-to-head
The Honest Kitchen and Ziwi Peak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honest Kitchen carries more Brand PowerThe Honest Kitchen is in more Bay Area grocersThe Honest Kitchen fields the deeper lineupZiwi Peak sits further up the premium end
The Honest Kitchen
Ziwi Peak
42
brand power
15
31
products
7
3
categories
2
5
subcategories
3
9
grocers
2
71.2¢
price per oz
$3.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Honest Kitchen▭ Ziwi Peak
Distribution · 30% of score38·8
Z
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food5 vs 4 SKUs
1% of shelf
only The Honest Kitchen
only Ziwi Peak
no top category The Honest Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Honest Kitchen · 8
only Ziwi Peak · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Honest Kitchen · Ziwi Peak
