The Hummus Guy vs Obour · Bay Area shelf head-to-head
The Hummus Guy and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerObour is in more Bay Area grocersObour fields the deeper lineup
The Hummus Guy
Obour
12
brand power
33
4
products
12
3
categories
4
3
subcategories
5
3
grocers
4
$6.41
avg price
$14.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Hummus Guy▭ Obour
Distribution · 30% of score13·17
T
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Hummus Guy
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Hummus Guy · 2
only Obour · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Hummus Guy · Obour