The Old Spaghetti Factory vs The Pasta Shop · Bay Area shelf head-to-head
The Old Spaghetti Factory and The Pasta Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Old Spaghetti Factory
no top category The Pasta Shop doesn’t also play in.
only The Pasta Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The Old Spaghetti Factory is, The Pasta Shop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Old Spaghetti Factory · The Pasta Shop