The Pasta Shop vs The Phoenix Pastificio · Bay Area shelf head-to-head
The Pasta Shop and The Phoenix Pastificio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pasta Shop carries more Brand PowerThe Pasta Shop is in more Bay Area grocersThe Pasta Shop fields the deeper lineupThe Phoenix Pastificio sits further up the premium end
The Pasta Shop
The Phoenix Pastificio
50
brand power
11
36
products
3
4
categories
1
15
subcategories
3
10
grocers
1
95.0¢
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pasta Shop▭ The Phoenix Pastificio
Distribution · 30% of score42·4
T
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pasta Shop
only The Phoenix Pastificio
no top category The Pasta Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Pasta Shop · 9
only The Phoenix Pastificio · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pasta Shop · The Phoenix Pastificio
