The Spotted Trotter vs Creminelli Fine Meats · Bay Area shelf head-to-head
The Spotted Trotter and Creminelli Fine Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineupThe Spotted Trotter sits further up the premium end
The Spotted Trotter
Creminelli Fine Meats
27
brand power
56
11
products
31
3
categories
5
3
subcategories
6
2
grocers
13
$5.15
price per oz
$3.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Spotted Trotter▭ Creminelli Fine Meats
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats2 vs 4 SKUs
<1% of shelf
only The Spotted Trotter
only Creminelli Fine Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Spotted Trotter · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Spotted Trotter · Creminelli Fine Meats
