Thomas’ vs Whole Grain Bakery · Bay Area shelf head-to-head
Thomas’ and Whole Grain Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineup
Thomas’
Whole Grain Bakery
50
brand power
33
30
products
12
3
categories
5
5
subcategories
8
15
grocers
4
45.7¢
price per oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas’▭ Whole Grain Bakery
Distribution · 30% of score63·17
W
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Muffins1 vs 2 SKUs
1% of shelf
only Thomas’
no top category Whole Grain Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas’ · Whole Grain Bakery
