Thomas’ vs Wise Sons · Bay Area shelf head-to-head
Thomas’ and Wise Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupWise Sons sits further up the premium end
Thomas’
Wise Sons
50
brand power
43
30
products
16
3
categories
5
5
subcategories
8
15
grocers
8
45.7¢
price per oz
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas’▭ Wise Sons
Distribution · 30% of score63·33
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas’ · Wise Sons
