Three Trees vs West Life · Bay Area shelf head-to-head
Three Trees and West Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Trees carries more Brand PowerThree Trees is in more Bay Area grocersThree Trees fields the deeper lineupThree Trees sits further up the premium end
Three Trees
West Life
45
brand power
30
12
products
3
4
categories
1
5
subcategories
1
14
grocers
12
31.7¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Trees▭ West Life
Distribution · 30% of score58·50
W
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Three Trees
only West Life
no top category Three Trees doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Three Trees · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Trees · West Life
