Tillamook vs Tipperary · Bay Area shelf head-to-head
Tillamook and Tipperary, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupTipperary sits further up the premium end
Tillamook
Tipperary
67
brand power
15
127
products
4
6
categories
2
21
subcategories
2
20
grocers
2
63.0¢
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tillamook▭ Tipperary
Distribution · 30% of score83·8
T
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
only Tipperary
no top category Tillamook doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tillamook · Tipperary
