Tillamook vs Wood River Creamery · Bay Area shelf head-to-head
Tillamook and Wood River Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupWood River Creamery sits further up the premium end
Tillamook
Wood River Creamery
67
brand power
20
127
products
5
6
categories
1
21
subcategories
2
20
grocers
5
63.0¢
price per oz
$1.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tillamook▭ Wood River Creamery
Distribution · 30% of score83·21
W
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
only Wood River Creamery
no top category Tillamook doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tillamook · Wood River Creamery
