Tonnino vs Safe Catch · Bay Area shelf head-to-head
Tonnino and Safe Catch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch carries more Brand PowerSafe Catch is in more Bay Area grocersSafe Catch fields the deeper lineupTonnino sits further up the premium end
Tonnino
Safe Catch
43
brand power
50
17
products
23
2
categories
3
2
subcategories
7
14
grocers
18
$1.68
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tonnino▭ Safe Catch
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tonnino · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tonnino · Safe Catch
