Tony Chachere's vs Kinder's · Bay Area shelf head-to-head
Tony Chachere's and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Tony Chachere's
Kinder's
29
brand power
60
9
products
96
3
categories
6
3
subcategories
15
7
grocers
14
45.2¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tony Chachere's▭ Kinder's
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tony Chachere's
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tony Chachere's · 1
only Kinder's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tony Chachere's · Kinder's
